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Unlimited Deliverables, Explained

What “unlimited” means in a Birdline partnership, how the queue works, and what it does not cover.

Mike PaganFounder and CEO, Birdline
4 min read
The Gardyn kitchen set, between takes.

“Unlimited” is a word that makes people reach for the fine print, so here is ours, in plain English.

What counts as a deliverable

A deliverable is any finished piece within the scope of your plan: an edit, a cutdown, a set of statics, an animation, a resized version for a new placement. Request as many as you need and as many revisions as it takes. There is no monthly cap, no per-asset fee and no clock running on revisions.

How the queue works

Unlimited does not mean simultaneous. Your dedicated team works through requests in priority order, and the order is set with you. On the strategy call, and in Slack between calls, we agree on what comes first. Urgent things jump the line; the rest move in sequence.

A typical first edit takes about a week, depending on complexity and what is already in the queue. Simple resizes come back in a day or two. A new concept with motion design takes longer. We tell you the timing when the brief lands, not after.

The question is never whether you can afford another cut. It is what to cut next.

What is not included

New productions. A shoot day, a crew, talent and locations are scoped and billed separately, per project, with a 50% deposit to confirm the dates. We keep it that way on purpose: a production is a real cost with a real scope, and folding it into a monthly fee would mean either overcharging quiet months or underdelivering on busy ones.

What the partnership does include is everything around a production: planning it in the Birdline App, cutting from it for as long as the footage is useful, and measuring what it returned.

Why we built it this way

We started Birdline because too much content was going to waste. Brands were paying per asset, so they ordered fewer assets, tested fewer ideas and learned less from each campaign. Unlimited deliverables flip the incentive. When another cut costs nothing extra, you make the cut, you test the hook, and the library and the learning both grow. That is the whole point.

The short version

  • Request anything within your plan, as often as you need.
  • We set priorities together and work the queue in order.
  • First edits in about a week; quick turns faster.
  • Shoots are scoped separately, everything around them is included.
  • Rolling partnership, 60 days’ notice to cancel.
Written byMike PaganFounder and CEO, Birdline

Mike founded Birdline because too much content was going to waste and brands did not know what their creative was worth. He writes about production, performance and the workflow between them.

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