Spots Cut and Delivered for Connected TV.
Broadcast-quality commercials in CTV and OTT specs, produced new or cut from the footage you already own.
Broadcast Reach, Digital Targeting.
Connected TV puts a commercial in front of a household at the scale of broadcast with the targeting of digital. We produce for it end to end: hero spots shot for the big screen, cut to :30 and :15, mastered to each platform’s delivery spec, with closed captions and the audio levels broadcast requires.
It doesn’t always take a new shoot. For Public Rec, one 30-second spot cut from existing footage returned a 51.7× ROAS, and seven national TV commercials over the partnership earned a 4× return on $8M of TV spend, production included.
- Best forLaunches, seasonal flights, and brands moving from direct response into TV.
- Deliverables:30 and :15 spots mastered to CTV and OTT specs, with captions, slates and broadcast-legal audio.
- How it’s scopedNew spots are scoped as a production. Cuts from existing footage run on the Monthly Partnership.
- TurnaroundCuts from existing footage within a week on average; new productions are set on the call.
- :30 & :15 CTV spots
- OTT pre-roll
- Broadcast masters
- Closed captions
- Audio mastering
- Cutdowns from existing footage
- Vertical companions
- End cards & slates
What CTV Does for a Brand.
Broadcast quality, to spec
Color, mix, captions and slates mastered to each platform’s delivery requirements, so nothing bounces at trafficking.
From your library first
The footage you already own is often enough for a TV-ready spot; we start there before scoping a shoot.
Measured like everything else
TV and CTV spend sits beside production spend and revenue in the Birdline App, so the return on the spot is visible.
Spots We’ve Cut for TV.
Tap a frame to play it or see it at full size.
Questions About CTV.
What’s the difference between CTV and a commercial?
Can you cut a TV spot from footage we already have?
Do you handle the trafficking?
Other Ways to Make It.
Let’s Build Your Content Library.
We’ll help you leverage your existing videos, photos, and designs, then scale your library with new productions and monthly deliverables.