One Product Launch, a Full Video Engine.
How a creative partnership turned one product launch into a full video engine.
- ClientEDJY
- ServicesPaid Ads, Social Content, UGC, Photography, Video Production
What We Do for EDJY
EDJY makes precision-engineered personal care tools, including a single-blade nail cutter and tweezers. They were taking on a category still defined by an 1881 design. They had great footage and bold ideas, but they needed a partner to turn them into a steady stream of ads that win attention and drive sales.
What EDJY Needed
- Launch two new products with a high volume of fresh video, fast.
- Find out which messages and formats resonate, and double down on them.
- Build a library of lasting brand footage, not just one-off ads.
How We Built It.
- 01
Edit at speed, in every format
We turned EDJY’s footage into social-first videos built for each platform and placement. Formats included street interviews across multiple cities, real-reaction videos, product demos and photography series.
- 02
Explore creative beyond the brief
We came to EDJY with our own concepts, built around the real frustrations of traditional clippers and the clean-cut difference EDJY makes. Each idea came in several versions, so EDJY could test hooks, formats and voices.
- 03
Let the data steer
We joined EDJY’s weekly performance reviews and began a regular cycle of data-informed re-edits. Each round, we studied what was working, rebuilt the strongest ideas with sharper hooks and tested again. This showed us which videos earned attention and which turned that attention into purchases.
- 04
Go from edit bay to set
EDJY wanted lasting footage, so we planned and produced a full lifestyle photo and video shoot. It covered casting, location, crew, scheduling and post-production. The goal was a deep library of product-in-use footage that EDJY can keep drawing on in future edits.
Why It Worked.
One shared workflow
Briefs, feedback and priorities all live in the Birdline app, so nothing gets lost.
A creative loop that never stops
We make the work, measure it, learn from it and make it better.
Creative and production under one roof
The same team that edits the ads also plans the shoots that feed them.
In Their Words
- John BradfordCreative Director at EDJY
“Mike and the Birdline team have been a thoughtful creative partner for EDJY. They bring a strong editorial eye to our footage and help shape it into engaging, social-first videos. Mike is collaborative, communicative, and open to feedback, which makes it easy to work through ideas and keep improving the work together. We’ve appreciated Birdline’s flexibility and creative input as we take our video program to the next level.”
Selected Work for EDJY
Tap a frame to play it or see it at full size.
Let’s Build Your Content Library.
We’ll help you leverage your existing videos, photos, and designs, then scale your library with new productions and monthly deliverables.