A Full Season of Content, Delivered at Game Speed.
Birdline became the United Football League’s content partner for a new season: a broadcast TV spot, Media Day, a weekly social slate, stadium screens and game-day radio for all 8 teams.
- ClientUFL
- ServicesProduction, Broadcast TV Spot, Social Video, In-Stadium Video, Radio
What We Do for UFL
The United Football League was launching a new season across 8 teams. They needed fresh, high-quality content for every team, every week. It had to work on social feeds, on stadium screens, on the radio and on broadcast TV, and it had to arrive in time for game day.
Birdline became the UFL’s content partner from start to finish.
What UFL Needed
- Fresh, high-quality content for every team, every week, across a new 8-team season.
- Work that fits social feeds, stadium screens, radio and broadcast TV.
- Every piece in time for game day.
How We Built It.
- 01
A broadcast TV spot with NOBULL
In under a month, we produced “What No Can Do,” a broadcast TV spot for the UFL × NOBULL partnership. It features Jordan Ta’amu and Hakeem Butler.
- 02
Media Day production
Our crew captured player interviews and content for the league’s teams in one high-energy shoot at the Arlington, TX stadium.
- 03
A weekly content engine
We turned that footage into a 10-week slate of social videos. Each week was planned around the league’s game schedule.
- 04
Made for the stadium
We produced widescreen edits for in-stadium screens. Fans saw the players on the big screen on game day.
- 05
Radio that moves fast
We created game-day radio spots for teams across the league. Many were turned around in a day, including playoff promos with last-minute changes.
- 06
A true partnership
The UFL kept bringing us more work as the season went on. The radio program grew well beyond its original scope.
What It Earned
A season of content across four channels, delivered on schedule for all 8 teams, and a relationship that carried on after the final game.
- 1
month from kickoff to a finished broadcast TV spot with two of the league’s stars
- 10
weeks of social content, delivered on schedule
- 8
teams supported with custom content
- 22+
radio spots produced, including playoff promos
- 4
channels: broadcast TV, social, in-stadium and radio
- Ongoing
the UFL came back after the season for Media Day footage for new content
Selected Work for UFL
Tap a frame to play it or see it at full size.
On the Radio.
Six of the game-day spots: written, voiced and mixed for the teams, most of them turned around in a day.
Let’s Build Your Content Library.
We’ll help you leverage your existing videos, photos, and designs, then scale your library with new productions and monthly deliverables.