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Creator-Style Video That Feels Native to the Feed.

Scripted, shot and cut to look like it came from a customer, because the best-performing ad often doesn’t look like an ad.

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Gardyn

Patrol

Refreshed creator compilation · UGC

FreePower

Literati

What it is

Authentic by Design.

UGC-style video borrows the language of the feed: direct to camera, phone-shot texture, real settings, real people. We script the beats that make it convert, cast creators or real customers, and direct it so it stays authentic while still landing the message.

It pairs with everything else we make. A brand commercial sets the story, UGC proves it in a customer’s voice, and paid social puts both to work. For Patrol we scripted, shot and edited a UGC campaign with real families in their own homes, and the short-form assets pulled from it ran across Instagram and Meta.

Best forPaid social, product demos, testimonials, unboxings, and comment-response videos.
Deliverables9:16 videos in several hooks and lengths, captioned, with sound-on and sound-off versions.
How it’s scopedCasting and shoots are scoped as a production. Edits and versions are unlimited on the Monthly Partnership.
TurnaroundInitial assets within a week on average once the footage is in.

What we deliver

UGC-style ads
Testimonials
Unboxings
Product demos & how-tos
Comment responses
Founder to camera
Creator & whitelisting assets
Hook variations

Why it works

What UGC Does for a Brand.

Real people, real settings
Creators or your own customers, at home and in daily life, directed lightly so the delivery stays theirs.
Scripted to convert
Hook, problem, product, proof and call to action, written into every piece without sounding written.
Volume for testing
Each session is planned for variations: different openers, lengths and angles from the same creator and day.

Examples of work

UGC We’ve Made.

Tap a frame to play it or see it at full size.

Gardyn

Patrol

Refreshed creator compilation · UGC

Deal Maker pant interview · UGC

Case studies

Brands That Use It.

All case studies

FAQ

Questions About UGC.

Do you find the creators?

Yes. We cast creators or real customers to the brief, handle direction and releases, and shoot it ourselves when a crew gives better control over the result.

Will it look too polished?

Only if the brief wants it to. UGC-style means phone texture, natural light and real settings, with the hooks and pacing that make it perform.

How is this different from Paid Social?

UGC is one of the formats we make for paid social. Most feeds mix UGC-style pieces with polished product ads and statics, and we produce all three from the same brief.

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