Birdline
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How it works

Your Creative Team, One Slack Message Away.

Birdline works alongside your in-house team on a monthly partnership. You send the briefs, our Birds make the work, and the Birdline App keeps every project connected, from the first request to the finished creative and how it performed.

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In short

Three Moves, Every Week.

Everything on this page comes down to this.

  1. 1

    Send a brief

    Drop a request in Slack or the Birdline App. We align on the goal, the deliverables, references and the timeline.

  2. 2

    We make it

    Your Birds produce the work. Drafts land in Frame.io for timecoded notes, and a first edit takes about a week.

  3. 3

    It lands in your library

    Approved files go into the Birdline App, tied to their brief and campaign, ready to launch and easy to find again.

  • Unlimiteddeliverables and revisions within your plan
  • ~1 weekfor a typical first edit
  • Every 2 weeksa strategy call, weekly when needed
  • 1 teama project manager and the Birds who make your work
How a partnership runs

From Kickoff to Finals.

Six steps, the same for every brand we work with.

  1. 01

    Kickoff

    We meet your team, learn how you work and decide what to tackle first. You meet your project manager and the Birds who will make the work, and share brand guidelines, past campaigns, raw footage and working files. We organize what comes in and flag what we can start using right away.

  2. 02

    Slack and the Birdline App

    We connect both teams in one Slack channel and set you up in the Birdline App, which is included in your partnership and open to your own projects too. Each project gets a thread linked to its brief, where you talk directly with the people making the work.

  3. 03

    Brief

    Start in the app or drop the request in Slack. If you already have a brief in a doc or a deck, send the link. We get aligned on the goal, deliverables, references and timeline before anyone opens a timeline.

  4. 04

    Drafts and review

    Drafts go to Frame.io, where you leave comments and timecoded notes. Every deliverable is tracked against its brief in the app, so nothing gets lost between rounds.

  5. 05

    Finals

    Once approved, the final files go into the Birdline App and we let you know in Slack. Your team can see what is ready to launch and find it again when the next campaign comes around.

  6. 06

    Strategy calls

    Every other week, weekly when needed: what shipped, what is in progress and what is coming up. We look at what is performing and decide what to make next from the library, and what we might need to shoot.

Where the work lives

Three Tools, One Workflow.

No new software to learn on your side. Slack for the conversation, Frame.io for review, the Birdline App for everything else.

  • Slack

    One shared channel and a thread per project. You talk directly with the people making the work, share references and see where things stand.

  • Frame.io

    Every draft lands here. Leave comments and timecoded notes on the frame, and approve when it is right.

  • The Birdline App

    Briefs, deliverables, the finished library and, when performance data is connected, how each piece of creative performed.

Productions

Shoot for This Campaign and the Next One.

New productions are scoped and billed separately, and shot so the footage keeps paying off.

  • A couple cooking together at a kitchen island beside a Gardyn tower, from the hero spot.

    Scoped for the campaign

    We start with what the campaign needs, agree on the scope and budget, and handle the shot list, crew, talent, locations, schedule and call sheets.

    Our production process
  • A girl leans over a plate of pancakes and strawberries at the kitchen table.

    Shot for the library

    On set we capture the hero assets alongside alternate hooks, product details, clean takes and framing we can use in future edits. Over time that gives you a library to pull from for a new paid ad, a product launch or a TV spot.

    The Gardyn case study
  • Three Gardyn towers in a living room, generated from a single campaign photo.

    Easy to find again

    Active footage lives on organized drives, and in the Birdline App the approved creative stays connected to its campaign and brief. For Gardyn, one photo from an earlier campaign became the first ten seconds of a new ad.

    Explore the app
Your Birds

The People Making Your Work.

Our Birds are world-class producers, filmmakers, editors, designers and animators who work as an extension of your in-house team.

  • Direct accessYou talk to the people doing the work, in your Slack channel, not through an account manager.
  • We handle the teamVetting, hiring, onboarding and day-to-day management are on us.
  • Context that compoundsSteady work across brands, month after month, gives them the context to make creative that feels like you.
Meet the Birds
  • Ryan GoegleinDesigner & Animator
  • Megan GrayCreative Director & Designer
  • James MackenzieDesigner & 3D Animator
  • Grant PuckettPhotographer
  • Trevor HollanderProducer / DP
  • Bryan BartlesonVideo Editor
Results

See What the Work Returned.

When performance data is connected in the Birdline App, we trace ad results back to the creative, the brief and the production behind it.

  • ROPS™Return on Production Spend

    How much tracked revenue did the creative generate for each dollar spent making it?

  • ROCS™Return on Campaign Spend

    How did the campaign perform once you account for both production and media spend?

Those numbers come into the next strategy call. Sometimes the best next move is a new edit from footage you already have; sometimes they give us a reason to bring a proven setup back for another shoot.

How we measure it
Who works this way

Brands That Run on Birdline.

All case studies
FAQ

Questions About How It Works.

What counts as a deliverable?
Any video edit, cutdown, design, or animation your team requests through the workspace: paid social ads, organic clips, statics, landing page graphics, motion pieces, and the iterations on all of them. Productions that need a shoot (video, photography, UGC) are scoped separately, per project.
How fast do deliverables come back?
Most edits come back within the week, and many sooner. Bigger pieces get a timeline up front. Every request has an owner, a due date, and a review status in the workspace, so you always know when it lands.
Do I own the media and the project files?
Yes. You own everything we create under the agreement. Finished deliverables download from Frame.io and live in your Birdline workspace. RAW footage, photos, and project files are handed over by WeTransfer or on a drive, depending on size.
What do we cover on recurring strategy calls?
We meet every other week, with weekly calls as needed. We review what’s been delivered, what’s in progress, and what’s coming up. We also discuss which content is performing well and where there’s room to improve, then use what we learn to set the next creative priorities. That could mean creating new deliverables from existing assets or planning a new production.
Can I cancel?
Yes. Every partnership is a rolling monthly retainer with no fixed term: cancel anytime with 60 days’ notice. That window lets us finish open projects and shoots, hand everything to your team, and deliver every asset.
How do we start?
Book a call. We'll assess the creative content you need, scope the right package, and set up your workspace with your first campaign. Onboarding is simple and fast, so we can get started within a week and begin executing right away. If you only want the app, start the free trial and bring the campaign you're working on now.
Get started

What Are You Making Next?

Tell us what is in your pipeline and where your team could use another set of hands.

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Let’s Scale Your Content Library.