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Drawings and Character Illustration, in Any Style.

Custom illustration for campaigns, characters, key art, and the moments photography can’t reach.

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Literati

What it is

A World of the Brand’s Own.

Illustration gives a brand a world of its own. For Literati’s Everglow Forest Book Fair, a dragon reading to a unicorn became the key art for a whole program, with social posts, print and animation built from it. Illustration works where photography can’t: abstract ideas, characters, maps, and the playful or editorial tone a campaign calls for.

We develop the style with you, references, sketches and a color system, then produce the set, with every piece built in layers so it can be animated, cropped or extended later.

Best forCampaign key art, characters and mascots, editorial and explainer visuals, packaging, and social.
DeliverablesIllustrations as layered source files and exports in every size, with style frames for future pieces.
How it’s scopedIncluded in the Design & Animation package, unlimited. Large illustrated systems are scoped as a project.
TurnaroundStyle exploration first, then initial pieces within a week on average.

What we deliver

Campaign key art
Character design
Spot illustrations
Editorial illustration
Animated illustration
Packaging art
Icon sets
Social illustrations

Why it works

What Illustration Does for a Brand.

A style that’s yours
Developed from references and your brand, or extended from the illustration you already use, so it can’t be mistaken for stock.
Built to animate
Every illustration is layered and organized so Motion Graphics can bring it to life without redrawing.
Consistent across a campaign
Key art, social, print and packaging drawn as one set, with a palette and character sheets that keep the next piece on model.