Birdline
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AI Content, Directed by Creatives.

We use AI across paid ads, commercials, social content and other channels to help brands get more from the work we create. Every use starts with your objectives and brand guidelines.

What it is

AI, With Creative Direction.

We use AI across paid ads, commercials, social content, and other channels to help brands get more from the work we create. Every use starts with your objectives, brand guidelines, and what the project needs.

That could mean visualizing a concept before a shoot, creating variations from approved assets, extending a background, or generating voice-over for a finished commercial. We also use AI voice-over as a placeholder to test scripts and pacing before a recording session.

AI is a tool in our workflow and part of the deliverables we create. Our team directs, refines, and finishes the work, using it to extend the value of your content without replacing the creativity and craft behind it.

  • Best forConcept development, expanding existing creative, testing variations, generated visuals and video, and final or scratch voice-over.
  • DeliverablesVisuals, video, and audio refined by our creative team and delivered in the formats your channels need.
  • How it’s scopedIntegrated into the work across our packages where it adds value. Larger generative builds are scoped separately.
  • TurnaroundMost finished work follows our typical one-week turnaround, with timing based on scope and complexity.
What we deliver
  • Concept frames & visual development
  • AI-assisted product renders
  • Image & video variations
  • Background extensions
  • Generated shot lists & visual references
  • Final & scratch voice-over
  • Generative video
  • Upscaling & cleanup
Why it works

More Value From the Content You Create.

  • Build on every production

    Extend footage, photography, and approved creative into additional assets, new variations, and content for more channels.

  • Guided by your brand and goals

    Your guidelines, references, audience, and campaign objectives shape how we use AI. The approach depends on what will serve your brand and the work.

  • Finished by an experienced creative team

    Our editors and designers review and refine the output for quality, accuracy, and consistency with your existing content. Creative direction carries through to the final delivery.

FAQ

Questions About AI Content.

Will people know it’s AI?
We tell you what was generated, and anything customer-facing is finished by our designers and editors so it holds up next to your photography. Where a platform or your policy requires disclosure, we label it.
What do you generate with?
A mix of tools chosen per task, always under a creative’s direction. Your brand guidelines and references, and the brand library in the Birdline App, anchor every generation so the visuals stay on brand.
Can AI replace a shoot?
Sometimes it should: a render before the product exists, a variation that doesn’t need a crew. For the hero spot, real people and real light still win, and our Birds know the difference.
Get started

Let’s Build Your Content Library.

We’ll help you leverage your existing videos, photos, and designs, then scale your library with new productions and monthly deliverables.

Book a call

Let’s Scale Your Content Library.