Our Production Process.
Full-service productions for commercial, photo and UGC-style shoots, scoped per project and planned in the Birdline App, so one day on set feeds campaigns for years, not one launch.
From a Single Production… to Evergreen Use.
A year at Gardyn: three days on set, endless campaigns cut from them, and production content that will provide value for years.
ProductionsDays on set that fill the library
CampaignsCut from the library, no new shoot
Point at a production to see every campaign it fed, or at a campaign to see where it came from.
- 3days on set in a year
- 1,000+assets added to the content library
- Ongoingreturn on production spend
Treat creative as an appreciating asset, and you’ll build a library that keeps working for years.
Crews Wherever the Shoot Is.
We work with brands all over, and we source the production crew to match. From Los Angeles to Utah to Australia, and beyond, the shoot happens where the brief needs it.
- Los Angeles
- Utah
- Texas
- San Francisco
- Australia
- And beyond
Crewed to the brief
A director, DP, photographer, stylist and crew from the Birdline network, matched to the idea, the medium and the budget.
Local where it counts
Crews sourced near the location, so travel goes to the people who need to be there and the budget goes on screen.
One plan, any set
The brief, shot list and schedule live in the Birdline App, so a shoot in Sydney runs the way a shoot in Los Angeles does.
From the Call to the Library.
Every production runs the same way, whatever the medium.
- 01
Scope it
On the call we scope the shoot to its creative goals, medium, location and budget.
- 02
Brief & shot list
A Smart Brief in the Birdline App, with a generated shot list and the props, wardrobe and locations it needs.
- 03
Pre-production
Casting, locations, crew, schedule and a line-item budget.
- 04
On set
Our Birds shoot the list, video and stills on the same day, with selects reviewed as the day goes.
- 05
Post & delivery
Edit, color, sound and retouching, cut for every placement. Initial assets within a week on average.
- 06
Into the library
Every asset stays tied to its brief, ready for the Monthly Partnership to keep cutting from it.
Know What Your Content Is Worth.
ROAS tells you how media performed. It says nothing about the shoot behind it. ROPS™ and ROCS™ put production on the same page as ad spend, so every campaign shows what the content actually earned.
- ROASRevenue ÷ ad spend
- Ad spend
- Production
How efficiently the media converted. Production isn’t in it, so a $100K shoot and a $5K shoot look exactly the same.
- ROCS™Revenue ÷ production + ad spend
- Ad spend
- Production
What the campaign cost all in, and what it returned. The number that holds up when finance asks why.
- ROPS™Revenue ÷ production spend
- Ad spend
- Production
What one day on set earned, counted across every ad, cutdown, and campaign that came from it, this quarter and the next.
For every $1 you put into production over the last 12 months, how much tracked revenue came out?
Find Your ROPS™ & ROCS™ Below.
You can do this today with a calculator and last year’s campaigns. The app does it for every campaign, automatically.
- 01
Pick one shoot
From the last 18 months.
- 02
List what came from it
Every campaign, ad, or piece of content that pulled from that footage.
- 03
Add up the tracked revenue
Across all of them, not just the launch.
- 04
Divide by the production cost
That’s the shoot’s ROPS™. Do it for three shoots and the pattern that’s been hiding under your campaigns shows up.
Let’s Build Your Content Library.
We’ll help you leverage your existing videos, photos, and designs, then scale your library with new productions and monthly deliverables.