Under $1M In. Over $53M Back.

A dedicated content team for Public Rec since 2021: recurring shoots, national TV commercials, and performance-driven edits for Instagram, Facebook, TikTok and YouTube.

ClientPublic Rec
ServicesBroadcast/OOT, Social Content, Paid Ads, Photography, GFX/Animations, Profile Videos
PartnershipSince 2021

Overview

What We Do for Public Rec

We provide Public Rec with a dedicated content team, ensuring a steady flow of high-quality video, photography, and edits each month. Our Birds handle recurring shoots to capture their full product line, leveraging top-tier talent and production crews to create compelling ads, social content, TV commercials, and more.

Beyond production, we collaborate directly with their creative and marketing teams—developing large-scale commercial campaigns, refining performance-driven edits, and continuously optimizing content through real-time feedback loops. This ongoing partnership fuels their direct response ad success across Instagram, Facebook, TikTok, and YouTube.

$53M+
in returns across TV and Meta, from under $1M invested
4×
return on $8M of TV spend, production included
51.7×
ROAS on one 30-second spot, cut from existing footage
7
national TV commercials

Results

What It Earned

From 2021 to 2025, Public Rec invested under $1M in Birdline productions and creative partnership, turning that into over $53M in returns across TV and Meta.

For TV alone, $8M in total spend (including production) generated $32M in revenue, a 4x return, with one 30-second spot achieving a 51.7x ROAS—all from existing footage.

As a result of our strategic collaboration, 7 national TV commercials, and compounding creative production process, Public Rec attracted its first institutional investor in 2023 and was acquired by NOBULL in 2026.

Client Stories

In Their Words

Zach GoldsteinCEO, Founder at Public Rec
“They quickly picked up our brand's look and feel and has consistently executed for us. They have a great eye for what will look good on screen. I'm looking forward to continuing to work with them for many years.”
Megan GrayExecutive Creative Director at Public Rec
“In any creative endeavor, trust is currency and key to successful outcomes, and that's exactly what they're known for. Our team can trust them to deliver flawlessly, beautifully, and consistently every time. They're a true mix of business acumen, strategic approach, creative vision, technical knowledge, and skilled leadership on set. They're a true creative partner and everything they touch turns to magic.”
Howie ZisserHead of Marketing at Public Rec
“I know I can hand off any ask or assignment to them and trust that they will get the job done at a very high level. From Direct Response video shoots and edits to full blown TV production shoots, they're a true master of their craft. Their willingness to jump in to help, problem solve, and eagerness to contribute new ideas are so valuable within a team and works to really up the quality of everyone's work. Working with them is a privilege, as they bring such a sharp eye, calm confidence, and extreme know-how to all production settings.”